Archive for June, 2007

Darjeeling tea may be wiped off world map!

Sunday, June 24th, 2007

The snowcapped hills of Darjeeling in the lap of the Himalayas produce tea with a distinct flavour. “Tea seeds” were brought from China by the East India Company under the aegis of the then Governor General, Lord William Bentinck in 1833. This was when England was cut off from its tea supply as the treaty […]

CLOSE OBSERVATION

Saturday, June 23rd, 2007

Before a taster can begin his/her work, a sample of the tea is brewed. Each sample is put into boiling water for six minutes. The liquor or liquid is then separated from the infused leaf. White porcelain cups and pots are use to ensure an authentic view of liquor colour.
When ready for tasting, the taster […]

A SIGNATURE BLEND

Friday, June 22nd, 2007

Gifting tea is as old as tea itself. East India Company won over Bombay fom Cathrine of Braganza with a timely chest. Now Kolkata based tea export company, Premiers’ Tea Limited combines the older traditions of Goodricke, Duncans and Tosh with the classy looks of Fortnum and Mason. Its new upmarket ‘Tea Moods’ Boutique on […]

THE QUALITY OF LOOSE Vs. BAGGED

Thursday, June 21st, 2007

Loose tea is of tremendously higher quality than any bagged tea. This is a fact that all green tea is loose tea. There’s no great tea in teabags. I realize there are some tea bag manufactures sputtering with indignation and getting red in the face right now. By great tea I mean competition level or […]

ADDITIONAL BENEFITS ON LOOSE TEA

Wednesday, June 20th, 2007

In addition to better quality and higher profit margins, there are some other good reasons to market and sell loose leaf tea. In fact with loose-leaf teas it is very easy and affordable to create custom and proprietary blends, signature items that are absolutely unique to your customer’s business. With tea bags there is a […]

THE BATTLE OF CHAMPAGNE - A CUE FOR DARJEELING TEA? 3

Tuesday, June 19th, 2007

CONTINUATION:
The other side of the coin is that fighting legal battles is expensive, especially on foreign soil. They are generally long drawn out affairs. If the publicity side is not taken care of, simultaneously, half the advantage would be lost. The brief will have to be exhaustive and most carefully prepared, so as to establish […]

THE BATTLE OF CHAMPAGNE - A CUE FOR DARJEELING TEA? 2

Monday, June 18th, 2007

CONTINUATION
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